How To Build Your Business with an Opt-in Mailing List
December 17, 2007
Before we reveal some of the tricks of the trade, here are a few myths and fallacies that need to be cleared up first. Many of these marketing misconceptions could be an obstacle towards your profiting from your internet marketing business. Not a lot of people use email marketing correctly. But the simple fact is that email marketing is one of the most effective marketing methods there is simply because virtually almost everyone uses email.
If you check out the email fields or blanks required to be filled up on various forms used in processing different transactions, you will see a person without an email address is basically a person without an online home. Email marketing campaigns can sometimes offend some people. The simple way to get around this problem is through permission-based, or opt-in email.
So here’s the real story with building an opt-in mailing list. After clearing the fog regarding email marketing myths, here’s how one can benefit from utilizing the power of your email marketing campaigns - building your own opt-in list.
However, building an opt-in list is not all that easy, particularly for the newbie. Here are some valuable tips on how you can succeed in this kind of marketing environment.
1. Strategic Data Collection
Knowing the right information about your prospects will help you to lower your expenses and make sales jump through the roof. Design a tactic generation strategy that will make people voluntarily provide you the information you need to create higher conversion rate.
An overload of data is never good. Ask only people for the opt-in, with their first names and email addresses. Then you can always get the profiles later once they make a purchase from you.
2. Implementation
There is an age old adage that says it all - ‘action speaks louder than words’. This can easily relate to the problems you have with email marketing efforts. It’s a good idea to use various strategies and methods that are often low-cost, in building your opt-in database.
Tracking the results of your email marketing campaigns is the best possible thing you can do. There is plenty of low cost and even free technology that you can use to make this part of your marketing a lot easier..
Here are some of the most widely used methods to generate leads and get traffic without overspending:
1. Use lead capture or squeeze pages.
It is an excellent tool for data collation and providing you with relevant info regarding your email offers. Use opt-in forms that collect your visitor’s email address.
2. Use of print ads, brochures, TV, radio and direct mail.
These are the more popular ways of marketing aiming to lead traffic to your site. You may want to ask for sign ups for email services. Make your web site more visible through these media. Offering a free newsletter and or some other rewards like a free report works for getting people to opt-in.
3. Use Customer Service
Good customer service can help a lot and you will benefit more from your email marketing. Support people with proper education can assist you in this and contribute to higher ROI. Techniques like offering account updates and special programs through email can easily land you those lists of valuable visitors.
4. Make your point of sale work for you
Forms for signup located at cash registers and other high-traffic and highly visible spots can be very excellent venues for your business to collect email addresses. Notification of upcoming sales through their email addresses and names can coax them to supply you with the information you need.
5. Conferences and trade shows can work well
Giveaway offers and other promotions are great for opt-in to volunteer their contact details.
These tactics and strategies will help you gain the trust of your opt-in list members. Instead of simply collating data for your own benefit, offer something of value to your list members. Now armed with this information, you can’t go wrong with building your own opt-in list.
Wishing You The Best In Online Success!
Kaare Pedersen
Joe Congo, LLC
Kaare Pedersen is an author, seminar speaker and Internet entrepreneur.
Get your copy of my Free 14 day
Internet Marketing course NOW!
http://www.joecongoattraction.com
Article Source: http://EzineArticles.com/?expert=Kaare_Pedersen
Autoresponders - What They Are and Why You Need Them
December 14, 2007
Autoresponders are excellent promotional tools, essential for Internet business. Some call them by the technical term; while others say automatic eMailer, eMail responder, autobot or mailbot. Whatever you call them the important thing is that they automatically respond to incoming messages, hence the name, and they do so without human intervention.
Autoresponders are great time-savers and you can use them for a variety of tasks. They never take a break, work 24/7 all year for no extra pay and hardly ever check in sick (providing you use reliable suppliers). They never query the task you set them and they follow your instructions to the letter. You will notice the plural being used, so you can see that more than one autoresponder is usually required.
With the Internet constantly growing, and new users coming online daily, you have a truly international marketplace at your disposal. Competition is fierce, especially in certain markets. Many thousands of companies are already competing for business so you must do whatever it takes to give you an edge.
The last thing you want is to gain that edge, attract hundreds of visitors daily, and then fail to capitalize on the advantage you worked hard to gain. All the companies and experienced marketers know that getting visitors is only the first step in business. What comes next is conversion or turning those visitors into customers.
They know they won’t convert all their visitors to customers, and they also know, or soon learn, that few visitors buy anything on their first visit. It’s commonly stated that it takes an average of 5 to 7 visits before a visitor will make a purchase. The key to your success on the Internet lies in bringing those visitors back for further visits until they buy.
And that’s where autoresponders fit in. Successful businesses know they must bring potential customers back, and the best way to bring them back, achieving a good conversion rate at the same time, is by using them. You do this by offering your visitors something as an incentive to return. The offer can be for additional information in keeping with site content maybe a free eBook or a free report.
If your website has lots of really useful content, and/or you produce a regular newsletter, your offer can be for free notifications of website updates or a free subscription. Anything of quality will do as long as it’s on the same subject they came looking for, or closely related to it.
Set up an autoresponder and it will generate a code for you to put a form on your website. Place the form beside or beneath the offer and interested visitors can fill in their name and eMail address.
You will need to write a generic response to the subscriber’s request and load it into your autoresponder. As soon as someone fills in your form and hits the ‘Submit’ button their message goes to yours and your message goes back to them right away. This will show you’re serious about serving the customer and give them the feeling of personal service. Personal service on a scale a single person would be unable to provide to thousands of customers, clients and enquirers.
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Customer service is a major key to business success and autoresponders provide that service better than humans. They do exactly what you tell them and what the client asks. You can purchase or license scripts to install and run from your website, programmed to run on servers, or pay for the services of one of the many providers.
Your main objective is to make sales but your first priority should be to provide useful information and to capture as many names and email addresses as possible. Put faithful autoresponders to work for you, establishing a sense of trust in your visitors, and the sales will follow. Your autoresponders will help keep your customers and leads happy and up to date on your business, feeling special because you’re sharing and taking care of them.
These if used correctly, can be the pulse of your business. It’s a good idea to ask someone you trust to recommend a good supplier rather than choosing a supplier at random from the search engines.
Pedro Martinez is an established Internet Marketing Advisor who has been helping hundreds to build successful Home Internet Business for over 10 years.
To learn much more about how you can start an Internet Home Business stop by http://www.sitesell.com
Article Source: http://EzineArticles.com/?expert=Pedro_Martinez
Putting The “Service” Back In “Customer Service”
December 12, 2007
By Sean Cohen
The future of customer service is here. Technology has made seeking out support faster and easier than ever. But, has your digital age company sacrificed true service in the name of automation?
Today, finding customer support is as simple as writing an e-mail or picking up the phone. But, even though you’re not face-to-face with your customers, you still leave a lasting impression. Do you come across as caring and competent, or menacing and mechanical?
Offering stand-out service on the Internet isn’t as hard as it is rare. Take these simple steps towards old-style service in the digital age:
Give Each Customer a Personal Response
Be Clear, But Sincere
Offer Live Customer Support
Make Sure Your Support Reps Have All the Answers
Give Each Customer a Personal Response
When a customer sits down to e-mail your company, it’s because he needs help. He chooses e-mail because it’s quick, but his request still warrants a satisfying and personal response!
Companies eager to save time and money often take automation too far in their customer support. Each customer has a unique question, and deserves a unique answer. Even if you save time by copying and pasting stock replies, change the opening and closing to make the message sound less robotic.
Be Clear, But Sincere
When responding to customers’ e-mail, be sincere and to the point. Before sending a message, try turning the tables. Ask yourself, “Would this answer satisfy me if I were the customer?”
Take that extra moment to give your customer the help he deserves. It might mean the difference between a satisfied customer and a credit card chargeback!
Offer Live Customer Support
E-mail has become an acceptable form of communication. But, live customer support is still necessary. The plethora of information available online can be overwhelming to customers, especially those new to the Internet!
Single your company out from the crowd by providing customers with a real person to talk to. Live phone support is an invaluable way to foster trust. When your customer has reached the end of his Internet rope, and just needs help, your toll free number is the answer he’s looking for.
Make Sure Your Support Reps Have All The Answers
The presence of phone support will do no good if your staff doesn’t know your product! Customer support reps should be warm and friendly, and willing to help with any aspect of your product.
What a good feeling it is to talk to someone who feels confident in his product. It’s even better if he’s knowledgeable enough to solve your problem without transferring you all around the company!
Provide Stand-Out Service; Gain Lifelong Customers
Too many e-businesses skimp on customer service, hiding behind web sites and message boards. Customer support is an integral part of every company, even those operating solely online. Be one of the few to offer stellar service, and gain customers for life!
Customer Service is becoming a lost art, but Sean Cohen wants to make sure that never happens at AWeber Communications! Find out what service is meant to be.
Spam: Where it Came From, and How to Escape It
December 12, 2007
[By: Beka Ruse]
In 1936, long before the rise of the personal computer, Hormel Foods created SPAM. In 2002, the company will produce it’s six billionth can of the processed food product. But that mark was passed long ago in the world of Internet spam.
* Who Cooked This!? (How did it all start?)
* Why Does Bad Spam Happen to Good People?
* Stop The Flood to Your Inbox
* Stay Off Spammed Lists in the Future
* Think You’re Not a Spammer? Be Sure.
* The Final Blow
Who Cooked This!? (How did it all start?)
The modern meaning of the word “spam” has nothing to do with spiced ham. In the early 1990’s, a skit by British comedy group Monty Python led to the word’s common usage. “The SPAM Skit” follows a couple struggling to order dinner from a menu consisting entirely of Hormel’s canned ham.
Repetition is key to the skit’s hilarity. The actors cram the word “SPAM” into the 2.5 minute skit more than 104 times! This flood prompted Usenet readers to call unwanted newsgroup postings “spam.” The name stuck.
Spammers soon focused on e-mail, and the terminology moved with them. Today, the word has come out of technical obscurity. Now, “spam” is the common term for “Unsolicited Commercial E-Mail”, or “UCE.”
Why Does Bad Spam Happen to Good People?
Chances are, you’ve been spammed before. Somehow, your e-mail address has found it’s way into the hands of a spammer, and your inbox is suffering the consequences. How does this happen? There are several possibilities.
Backstabbing Businesses
Businesses often keep lists of their customers’ e-mail addresses. This is a completely legitimate practice and, usually, nothing bad comes of it. Sometimes though, the temptation to make a quick buck is too great, and these lists are sold or rented to outside advertisers. The result? A lot of unsolicited e-mail, and a serious breach of trust.
Random Address Generation
Computer programs called random address generators simply “guess” e-mail addresses. Over 100 million hotmail addresses exist - howhard could it be to guess some of them? Unfortunately for many unsuspecting netizens - not too hard. Many spammers also guess at
“standard” addresses, like “support@yourdomain.com”,
“info@yourdomain.com”, and “billing@yourdomain.com.”
Web Spiders
Today’s most insidious list-gathering tools are web spiders. All of the major search engines spider the web, saving information about each page. Spammers use tools that also spider the web, but save any e-mail address they come across. Your personal web page lists your e-mail address? Prepare for an onslaught!
Chat Room Harvesting
ISP’s offer vastly popular chat rooms where users are known only by their screen names. Of course, spammers know that your screen name is the first part of your e-mail address. Why waste time guessing e-mail addresses when a few hours of lurking in a chat room can net a list of actively-used addresses?
The Poor Man’s Bad Marketing Idea
It didn’t work for the phone companies, and it won’t work for e-mail marketers. But, some spammers still keep their own friends-and-family-style e-mail lists. Compiled from the addresses of other known spammers, and people or businesses that the owner has come across in the past, these lists are still illegitimate. Why? Only you can give someone permission to send you e-mail. A friend-of-a-friend’s permission won’t cut it.
Stop The Flood to Your Inbox
Already drowning in spam? Try using your e-mail client’s filters - many provide a way to block specific e-mail addresses. Each time you’re spammed, block the sender’s address. Spammers skip from address to address, and you may be on many lists, but this method will at least slow the flow.
Also, use more than one e-mail address, and keep one “clean.” Many netizens find that this technique turns the spam flood into a trickle. Use one address for only spam-safe activities like e-mailing your friends, or signing on with trustworthy businesses. Never use your clean address on the web! Get a free address to use on the web and in chat rooms.
If nothing else helps, consider changing screen names, or opening an entirely new e-mail account. When you do, you’ll start with a clean, spam-free slate. This time, protect your e-mail address!
Stay Off Spammed Lists in the Future
Want to surf the web without getting sucked into the spam-flood? Prevention is your best policy. Don’t use an easy-to-guess e-mail address. Keep your address clean by not using it for spam-centric activities. Don’t post it on any web pages, and don’t use it in chat rooms or newsgroups.
Before giving your clean e-mail address to a business, check the company out. Are sections of its user agreement dedicated to anti-spam rules? Does a privacy policy explain exactly what will be done with your address? The most considerate companies also post an anti-spam policy written in plain English, so you can be absolutely sure of what you’re getting into.
Think You’re Not a Spammer? Be Sure.
Many a first-time marketer has inadvertently spammed his audience. The first several hundred complaints and some nasty phone messages usually stop him in his tracks. But by then, the spammer may be faced with cleanup bills from his ISP, and a bad reputation that it’s not easy to overcome.
The best way to avoid this situation is to have a clear understanding of what spam is: If anyone who receives your mass e-mails did not specifically ask to hear from you, then you are spamming them.
Stick with your gut. Don’t buy a million addresses for $10, no matter how much the seller swears by them! If something sounds fishy, just say no. You’ll save yourself a lot in the end.
The Final Blow
The online world is turning the tide on spam. In the end, people will stop sending spam because it stops working. Do your part: never buy from a spammer. When your business seeks out technology companies with which to work, only choose those with a staunch anti-spam stance.
Spam has a long history in both the food and e-mail sectors. This year, Hormel Foods opened a real-world museum dedicated to SPAM. While the museum does feature the Monty Python SPAM Skit, there’s no word yet on an unsolicited commercial e-mail exhibit. But, if all upstanding netizens work together, Hormel’s ham in a can will far outlive the Internet plague that is UCE.
Beka Ruse fights spam as the Business Development Manager at AWeber Communications. Ad tracking, live stats, and a strict anti-spam policy: Automated E-Mail Follow Up From AWeber. http://www.aweber.com/lsp.htm
References:
Hormel Foods, Virtual Press Kit, www.hormelfoods.com
Microsoft Corporation, MSN Hotmail Fun Facts, www.microsoft.com
Meat and Potatoes for Your Affiliate Diet
December 12, 2007
[By: Beka Ruse]
Think of banner ads as the spice in your affiliate diet. Sprinkle them around, but for a heartier helping of sales, you’ll need something more solid! Learn to give your visitors longer, more descriptive pre-sales text. Revamp your affiliate advertising using these simple steps:
* Pull the Reader in
* Introduce the Product
* Explain the Product’s Significance
* Tell the Reader to Make a Purchase
Pull the Reader in
To convince your audience that your text is worth reading, make your first sentence or two very interesting. Make a bold statement, say something seemingly ridiculous, or appeal to your prospect’s emotional side. Then, tie this grabber in with the rest of your copy.
Introduce the Product
What is the product you’re advertising? What does it do? Directly after your grabber, give a compact explanation of your product. Keep this explanation short, while still being very clear. This should still be a very short section of your text.
Explain the Product’s Significance
What will it do for me?
By writing your own copy, you can directly target your unique audience. Make the most of this opportunity! Clearly explain how your readers will benefit from this product.
No one knows your audience like you do. Suggest a variety of product uses just for them, and give examples. This is the time for details - make this section long and rich.
Tell the Reader to Make a Purchase
You’ve come so far - you’ve laid out exactly what the product is and how it will help your unique audience. Now, seal the deal - tell your readers to purchase the product! Include your affiliate link in this section.
This step may sound strange, but it’s necessary. Often, people hear about a product and are genuinely interested, but fail to actually make a purchase. A clear call to a simple action cuts down on buyer ambivalence. Don’t be pushy - just change your verb tenses to the imperative. Instead of:
“If you think that you fit this profile, you might want to think about buying this product.”
Say: “Click here to order an account today.”
Drive Sales - Use Long Copy
If you don’t feel ready to write long copy yourself, ask your affiliate program manager for help! Many companies release well-written articles by respected authors that you can reprint free of charge.
The novelty of the Web is wearing off. People online now are busy. Surfers won’t make a purchase unless you make a great case for what they’ll get out of it. And you’re not going to do that with just a banner ad.
Beka Ruse fights spam as the Business Development Manager at AWeber Communications. Ad tracking, live stats, and a strict anti-spam policy. Automated E-Mail Follow Up From AWeber.
Do Your Potential Customers Forget About You?
December 12, 2007
[By: Tom Kulzer]
Your web business probably gets product inquiries from potential customers around the globe. Inquiries come via e-mail and your web site, and you try to send information to each hot prospect as quickly as you can. You know that you can drastically increase the likelihood of making a sale by satisfying each person’s need for information quickly!
But, after you’ve delivered that first bit of information to your prospect, do you send him any further information?
If you are like most Internet marketers, you don’t.
When you don’t follow that initial message with additional information later on, you let a valuable prospect slip from your grasp! This is a potential customer who may have been very interested in your products, but who lost your contact information, or was too busy to make a purchase when your first message reached him. Often, a prospect will purposely put off making a purchase, to see if you find him important enough to follow up with later. When he doesn’t receive a follow up message from you, he will take his business elsewhere.
Are you losing profits due to inconsistent and ineffective follow up?
Following up with leads is more than just a process - it’s an art. In order to be effective, you need to design a follow up system, and stick to it, EVERY DAY! If you don’t follow up with your prospects consistently, INDIVIDUALLY, and in a timely fashion, then you might as well forget the whole follow up process.
Consistent follow up gets results!
When I first started marketing and following up with prospects, I used a follow up method that I now call the “List Technique.” I had a large database containing the names and e-mail addresses of people who had specifically requested information about my products and services. These prospects had already received my first letter by the time they requested more information, so I used the company’s latest news as a follow up piece. I would write follow up newsletters every now and then, and send them, in one mass mailing, to everyone who had previously requested information from me. While this probably did help me win a few additional orders, it wasn’t a very good follow up method. Why isn’t the “List Technique” very effective?
* The List Technique isn’t consistent. Proponents of the List Technique tend to only send out follow up messages when their companies have “big news”.
* List Technique messages don’t give the potential customer any additional information about the product or service in question. He can’t make a more informed buying decision after receiving a newsletter! If someone is wondering whether your company sells the best knick-knacks, what does he care that you’ve just moved your headquarters?
* List Technique messages convey a “big list” mentality to your potential customers. When I used to write follow up messages using the List Technique, I was writing news bulletins to everyone I knew! I should have been sending a personal message to each individual who wanted to know more about my products.
What follow up method really works?
Following up with each lead individually, multiple times, but at set intervals, and with pre-written messages, will dramatically increase sales! Others who use this same technique confirm that they have all at least doubled the sales of various products! In order to set this system up, though, you need to do some planning.
First, you’ll need to develop your follow up messages. If you’ve been marketing on the Internet for any length of time, then you should already have a first informative letter. Your second letter marks the beginning of the follow up process, and should go into more detail than the first letter. Fill this letter with details that you didn’t have the space to add to the first letter. Stress the BENEFITS of your products or services!
Your next 2-3 follow up messages should be rather short. Include lists of the benefits and potential uses of your products and services. Write each letter so that your prospects can skim the contents, and still see the full force of your message.
The next couple of follow up messages should create a sense of urgency in your prospect’s mind. Make a special offer, giving him a reason to order NOW instead of waiting any longer. After reading these follow up messages, your prospect should want to order immediately!
Phrase each of your final 1 or 2 follow up messages in the form of a question. Ask your prospect why he hasn’t yet placed an order? Try to get him to actually respond. Ask if the price is to high, the product isn’t the right color or doesn’t have the right features, or if he is looking for something else entirely. (By this time, it’s unlikely that this person will order from you. However, his feedback can help you modify your follow up letters or products, so that other prospects will order from you.)
The timing of your follow up letters is just as important as their content. You don’t want one prospect to receive a follow up the day after he gets your initial informative letter, while another prospect waits weeks for a follow up!
Always send an initial, informative letter as soon as it is requested, and send the first follow up 24 hours afterwards. You want your hot prospects to have information quickly, so that they can make informed buying decisions!
Send the next 2-3 follow up messages between 1 and 3 days apart. Your prospect is still hot, and is probably still shopping around! Tell him about the benefits of your products and services, as opposed to your competitors’. You will make the sale!
Send the final follow up messages later on. You certainly don’t want to annoy your prospect! Make sure that these last letters are at least 4 days apart.
Following up effectively seems complicated, but it doesn’t have to be! So many potential customers are lost because of poor follow up - don’t you want to be one of the few to get it right?
Tom Kulzer, CEO and Founder of Newtown, PA based AWeber Communications, Inc. an opt-in email service provider. With 7 years managing opt-in follow up and newsletters for small businesses, email deliverability is an integral part of day to day operations. Learn more: http://www.AWeber.com and http://www.DeliveryMonitor.com
A New Breed Of Autoresponder, Auto Message Setup
December 12, 2007
[By: Beka Ruse]
The concept of the follow up autoresponder revolutionized Internet Marketing. Now, “Auto Message Setup” promises to bring the field an even greater degree of efficiency.
This recent innovation lets experienced marketers painlessly transfer marketing know-how to their entire downlines. A marketer can now provide each of his downline representatives with a follow up autoresponse system that is already packaged with the marketer’s pre-written messages.
The result? Just a few minutes of work on the part of an experienced marketer, and each of his reps is set up with the same tried and true marketing messages.
Case Study: Marketer Matt and the New Breed
For example, take a look at the case of a fictional network marketer named Matt M:
For years, Matt has been successfully marketing All Natural Pharmaceuticals using a follow up autoresponder. In fact, much of his success can be attributed to the set of seven messages e-mailed to all of his potential customers. Matt has carefully crafted those messages over the years, and they’re really great.
Recently, Matt has been trying to pass what he’s learned along to his downline representatives. He explains his marketing principles over the phone, and he knows that several of his reps pass his follow up messages around amongst themselves.
However, Matt finds that his pearls of wisdom rarely survive this ‘telling and retelling’ intact. He knows his reps aren’t getting anywhere near what they could out of his knowledge. He wishes there were a way to harness today’s technology, and put it to use for the greater good of his downline…
Enter Auto Message Setup
Using an Auto Message Setup system, Matt’s downline reps can order their own follow up autoresponse accounts that are already packaged with Matt’s pre-written messages. They can reap the fruits of Matt’s experience with ease.
Each rep will customize Matt’s messages for himself by logging in to his new follow up autoresponder account, and entering his own contact information.
Here is Matt’s original autoresponse message:
Hi LEAD NAME,
Thanks for stopping by the All Natural Pharmaceuticals web site today! We hope you come back soon!
Best Regards, Matt M.
matt@all-natural-pharma.com 918 Awl St.
Natural, PA 22314
Notice that the message greeting uses a variable, (LEAD NAME). The variable ensures that each of Matt’s leads will receive a message personalized with his or her own name. Notice, also, that Matt’s name and address are at the end of the message.
Case Study: Downline Dan and the New Breed
Dan is one of Matt’s downline representatives. He’s ordered his own follow up autoresponder through Matt. Since Matt is using Auto Message Setup, Dan’s account came pre-packaged with Matt’s marketing messages. Dan personalized those messages to himself by answering a few questions in his Online Control Panel. Now Dan is sending his own personalized version of Matt’s messages to his customers! All of the basic content is Matt’s, but Dan’s contact information is on the letters. Here is the autoresponse that Dan sends to his potential customers:
Hi, LEAD NAME
Thanks for stopping by the All Natural Pharmaceuticals web site today! We hope you come back soon!
Best Regards, Dan D.
dan@pharma-ceuticals.com 5 Farm Way
Sootuh, TN 88457
Notice that the contact name and address at the end of the e-mail are Dan’s, but that the greeting at the beginning of the message still includes the name of Dan’s lead.
Mission Accomplished
With Matt’s experience in hand, Dan is now marketing more successfully than ever before. And he isn’t the only one - Matt’s entire downline is now using his marketing messages! Matt’s commissions are growing exponentially.
Matt and Dan’s situation is not unique. Any network marketer with an established downline can take advantage of the opportunities available in an auto message setup system. There’s no better way to put more auto in your autoresponder.
Beka Ruse fights spam as the Business Development Manager at AWeber Communications. Ad tracking, live stats, and a strict anti-spam policy. Automated E-Mail Follow Up From AWeber.
Holiday Action Saves a Sour Shopping Season
December 12, 2007
[By: Beka Ruse]
Usually, U.S. retailers earn 20-80% of their entire yearly gross during the holiday season. But this year, things are different. The sluggish US economy has prompted Deloitte Research’s Carl Steidtmann to fear “the worst Christmas ever” in the retail sector.
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Short of going door to door in a Santa suit, how can businesses increase profits and prevent a blue Christmas? Despite economic gloom, industry leaders have found that an e-mail follow up strategy can increase sales by a cheery 35%! To weather the ailing economy, use a follow up autoresponder during your holiday campaigns.
What Does It Do?
Follow up autoresponders follow up with your leads for you. You create a series of messages, and decide when they should be sent, (daily, weekly, etc.). Your autoresponder will send the messages to each new lead automatically. With no further intervention from you, your leads will remember you throughout the winter chill. And this regular reminding will mean more sales during the all-important holiday shopping season.
Give yourself the gift of a higher conversion rate! Follow up automatically using these simple steps:
- Offer Useful Information
- Personalize Your Messages
- Track Your Leads
- Broadcast Tailor-Made Offers
Offer Useful Information
Write your follow up messages for your leads - not for yourself. You want to talk about your great service, but your leads just want to know what they’ll get out of it!
At some point, you must have purchased something like your product. What were you looking for then? Was it information about pricing, styles, or holiday gift wrapping? Maybe just a clearer explanation of the product? Figure that out, and put the answer in your follow up messages. That’s what your leads want to know.
Personalize Your Messages
You don’t open postal mail addressed to “Current Resident”, and your leads aren’t going to read e-mail addressed to “Dear Internet Friend.” People are simply more likely to read messages that address them by name.
Autoresponders let you use variables to personalize your messages. This way, you write just one message, but Lenny Lead reads “Happy Holidays, Lenny!” while Kate Customer reads “Happy Holidays, Kate!”
Names are only the beginning of the personalization features available, though. In addition to full, first, and last names, some autoresponders let you add e-mail addresses, dates, or an ad category. The best even correct the capitalization in your leads’ names, giving your messages a much more professional look.
Track Your Leads
Get even better results from your snowballing list of leads by experimenting with follow up content and timing. Your experimentation will be much more successful if you have access to proper statistics.
Only use a follow up autoresponder that offers detailed lead statistics. Look for live, graphical stats that show your incoming leads broken down by day / week / month, all of your active leads, and leads who have requested removal from your list.
Broadcast Tailor-Made Offers
To get more bang for your holiday buck, look for an autoresponder that also lets you broadcast extra e-mails to all of your leads. Some even allow you to send tailor-made offers only to leads who meet certain criteria.
For instance, send everyone who’s been on your list for a month a special discount. Or, notify all leads interested in a certain product when a new shipment comes in.
Follow up messages keep leads warm. Use periodic broadcasts to convert them to sales!
Prevent a Crummy Christmas
Businesses of all sizes have seen their sales grow by leaps and bounds because of automated follow up. Implement your follow up strategy now to make the best use of holiday leads! Then, enjoy the season - your autoresponder is following up for you!
Beka Ruse fights spam as the Business Development Manager at AWeber Communications. Ad tracking, live stats, and a strict anti-spam policy. Automated E-Mail Follow Up From AWeber.
References:
Sydell, L. (2001, October 23). Holiday Online Retail, National Public Radio’s Marketplace
Covert, J. (2001, October 23). NY Fashion Designers Launch Bid to Revive Holiday Sales, Wall Street Journal
Tips To Start eBay Business
December 11, 2007
Hi,
I’ve just heard about an exciting opportunity that I had to share with you right away. It involves the website eBay.com, and requires a bit of work on your part.
Amazon and eBay are two big names in internet world. These sites are providing one platform to both sellers and buyers. Now people, who are applying for principles of network security configurations 925-201b exam, can take its CD from these two sites. If you want to become developer or have any interest in animations then certified macromedia flash 9A0-311 exam is best for you. Amazon and eBay will give you lots of helping material. They auction and sell lots of CDs related to many certified exams like backup exec 10.0 administration BE-100W exam, sun certified business component developer for the java 2 platform, enterprise 310-090 exam and lots more. CCIE SP content networking ENU 350-026 brain dumps will help you to secure good marks. For doing certification in Cisco networking devices then you have to appear in two exams one is 640-822 Cisco networking devices part 1 and the 2nd part is 640-816.
However, the payoff for you could be absolutely HUGE!
Let me explain…
I just received a message from Derek Gehl of the Internet Marketing Center, who had some pretty amazing news…
He told me that for the first time ever, he’s convinced his elite team of eBay PowerSellers to let him put their proven success system down on paper, so ANYONE can use it to achieve life-changing income on eBay.
(This is the same system his eBay experts are using to teach their students how to build their own successful eBay businesses. Many of these students are making $1,000 to $10,000 a month on eBay — within a matter of weeks!)
Anyway, here’s where the ‘opportunity’ part comes in…
See, because this is the first time he’s released this system to the general public, he needs more people who can “testify” that his system actually works.
If making a LOT of money (at least $100,000+ in your first year) is something that interests you, I’d like to invite you to check out a “review copy” of his new eBay profit system and give it a try!
And because he’s so certain you’re going to achieve incredible success with this system, he’s willing to let you test-drive it absolutely risk free for a full 30 days — for only 99 cents!
Derek is banking on the fact that you’ll be up and running and making BIG profits on eBay in the next month or so, and will write him a nice “testimonial” that he can put up on his web page when he rolls out his full launch of this system to the public.
If not, no big deal… Just send it back and it won’t have cost you anything.
Sound interesting? You can take part by going to:
http://www.auctiontips.com/t.cgi/894424/powersellers
All the best,
Farizal Hassim
P.S. I should mention, by the way, that this “system” has nothing to do with selling junk from around your house or scrounging stuff from flea markets and reselling it on eBay. See for yourself at: http://www.auctiontips.com/t.cgi/894424/powersellers
An urgent update for your business
December 11, 2007
Hi,
If you use email to communicate with your customers and subscribers, then you’ll want to pay CLOSE attention…
… I have some extremely important updates for you!
Even as you’re reading this letter, a massive industry shift is taking place that’s going to dramatically affect whether or not 40% to 80% of the email you send gets delivered — or filtered as spam!
Obviously, if your email isn’t getting delivered, your sales and profits are going to seriously suffer!
So on the following webpage, you’re not only going to discover the exact email marketing strategies that one guy used to generate $291,756.42 and 44,901 new opt-in email subscribers in the last 30 days alone…
… you’re also going to learn how you can get “whitelisted” with Yahoo, AOL, and Hotmail — and guarantee the delivery of every email you send… Plus you’ll read about the 3 NEW criteria used by “spam filters” to deliver (or delete) your email — accreditation, reputation, and email authentication!
To get all the details, visit: http://www.marketingtips.com/emailsecrets/t.cgi/894424
I hope you enjoy this!
Farizal Hassim
P.S. By the way, if you visit this page during the next 3 days only, you’ll ALSO get six bonus reports, valued at $394.73 but yours FREE… Including the details of how you can send email to the 2 BILLION consumers using mobile devices — like cell phones and BlackBerries!
To get all the details, visit http://www.marketingtips.com/emailsecrets/t.cgi/894424
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